Corvettes

Boomers Not Buying Sports Cars

There is a Bloomberg article that says Baby Boomers are getting too old for Sports Cars.

My first reaction is to disagree. I live in a Del Webb Active Adult Community and see plenty of sports cars coming down my street; my neighbor a few doors down has a shiny new blue corvette. It sure seems like a joy to drive and I love the sound it makes as he turns the corner in front of my house and accelerates.

However, the author makes a point that as age 70 comes into view, “folding up like an accordion to get into the front seat of a speedy roadster is hardly the prescription for an aching back”.

I agree that getting into and out of a low seat and sitting in seats that don’t support your back, is a problem. It’s not that sports cars suddenly loose their appeal to boomers. Maybe they need to design chair lifts for sport cars. 🙂

The sports cars expected to loose demand are the Ford Mustang, Chevrolet Corvette and the Porsche Panamera.

Instead, Baby Boomers are opting for Mercedes GLE Coupe, Land Rover Discovery Sport and Porsche Macan.  With luxury brands like Porsche and Mercedes selling sporty SUVs, the baby boomers can make a more practical purchase and still have some fun behind the wheel.

Mercedes GLE Coupe
Mercedes GLE Coupe

 

 

 

 

 

 

 

 

This article was about new cars of course, but I know that many baby boomers still love the classics cars from the 1970s, the golden age of muscle cars.  Restoring old cars and just owning old classic cars brings back memories for many boomers.  I would love to have my 1968 Camera Z28 back.  But in reality it is probably not very practical to have and operate. Maybe I will just go to a car show instead.

1968 Camero
1968 Camero

I just went to the Petit LeMans at Road Atlanta this month and there were plenty of baby boomers there.  Boomers still like sporty cars, that’s for sure.

I also went to the Classic Motorsports Mitty car show and races and really was amazing at how many baby boomers collected and even raced these historic automobiles. There are definitely some major dollars invested in cars, tailors, RVs and car shows.

Classic cars
Classic cars

Bloomberg Article about Boomers and Sports Cars

 

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Published by

Robert Fowler

Robert Fowler is President of Retirement Media Inc. Check out Robert's blog at BoomerPlaces.com

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